If you are wondering how I ever learned anything about getting a song on the radio... My last manager was Ray De LaGarza who was a radio guy. He ran 2101 Records which was Lady Gaga and Jennifer Lopez and I'm sure you know both of those names and that they BOTH always get their music on the radio. Even though he IS my former manager, We are still cool and anytime I need advice I know I can call him up. He is like a cool uncle. When he was my manager I learned more about radio than anything else since that was his specialty. If you look at his Linkedin you can see he has primarily radio connections for a reason. I'm not going to go into the extra stuff like BDS spins and stuff like that in this video. I'll save that for another time. Here are the 3 primary ways you can get on the radio and start getting your music played 1) You can establish relationships with the radio DJs and they might put you on the radio. First let me know talk about a time when I was able to get played during a mid day radio show and how it happened. I did a show in Chicago at the Funky Buddah lounge as the headliner for the New Years Eve bash. At that show was DJ Dime Piece and DJ 33 1/3 who is actually Rakim's DJ. And if you don't know who Rakim is than you don't know Hip Hop. Well during the show I performed a song called 'Chicago' (I'll put the link below) DJ 33 1/3 leaned over the stage and said he liked my stuff and I was mind blown. We connected. I did anything I could to help him and he offered me amazing advice on the industry. Long story short, he knew what songs were about to be hot and what was going to play on the radio. So he told me to do a remix of the BoB 2 Chainz song Head band... he told me if I did a remix he could mix it into his mid day mix which means 10s of thousands of people would hear it. He sent me the beat... and I instantly made the remix and sent it to him. I'll put a link below to that remix and the music video I made for it. It's still a fan favorite. I tell you these stories so you can learn from my experiences but that's one way it happens. Let me dig a little deeper into how to get a song on the radio Building a relationship with a radio DJ generally tends to work BEST by dealing with radio DJs that are more accessible and more capable of playing your music such as the night DJs. When music is playing during the day it is MUCH MORE heavily regulated and the DJs can't just randomly play you. They have to follow the rules of the radio and music plays in a rotation. I won't go too deep into that. But during the night shift there is at least some leeway for someone to get played. Yes, there are less listeners at night BUT people are still listening and you STILL get your music on the radio. Let me show you guys something so you know I'm not lying here. I personally catalogged every single person in the music industry inside of my browser so I can immediately keep in contact with them. I organized them all by city and radio station. I can instantly open their Instagram or Twitter into my browser and leave comments on their posts to build a relationship. I did this by taking weeks of my time to go through each cities radio station website and get the links to all the DJs information. You can do the same thing. Don't ask for favors, just be seen and be nice for a long long time and then eventually, see what you can do to possibly help them and then see if they will give your BEST SONG a listen. If you want more information on this method and how to network more and even how to infiltrate rappers networks and circles you can do so by checking out my How To Build Your Network 10 times faster course.
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